I started my journey in directing during the early YouTube wave with the show “Eysh Elly 2012”, where I learned that even the simplest idea needs a strong writing touch to truly live and connect with people. That’s where I discovered my style and built my signature as a director and creative mind.

I’ve always leaned toward comedic concepts, because they feel closest to me and to the audience. Comedy, for me, is the smartest way to deliver any message in an entertaining and memorable way.